Gap-fill exercise
COCA COLA AND ITS ADVERTISING
Complete the following text using a gerund (e.g. working) or an infinitive (e.g. to work) from the list of verbs for each paragraph.
Paragraph A - [Choose from: build; set up; run; bring; make; transform]
John S. Pemberton invented Coca-Cola in 1886. His partner suggested------------ an advertisement for the drink in the Atlanta Journal that very year. In 1888, Asa Chandler bought the Coca-Cola business and decided------------ the product known through signs, calendars and clocks. The company began---------------- its global network when Robert Woodruff was elected president of the company in 1923. He succeeded in -----------------Coca-Cola into a truly international product by------------------- a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised------------------------- Coca-Cola to every soldier in every part of the world.
Paragraph B - [Choose from: decide; reflect; appear; create]
Coca-Cola's advertising has always attempted -----------------changing contemporary lifestyles. ------------------an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before----------------- which advertisements will finally be used. Celebrity endorsements have featured heavily - Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed--------- in Coca-Cola commercials.
Paragraph C - [Choose from: return; change; expand; launch; drink]
After--------------- Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular in the world. In 1985, the company tried------------- the secret formula of Coca-Cola, but realised that Americans were very attached to the original recipe. The company listened to its consumers and quickly responded by ------------------the original formula to the market as 'Coca-Cola Classic'. Today, people in more than 160 countries around the globe enjoy----------------- Coca-Cola. It is asked for more than 524 million times a day in more than 80 languages. The company intends---------------------- its global presence even further in the twenty-first century, particularly in developing markets.
CHECK YOUR ANSWERS HERE: http://www.sussex.ac.uk/langc/support/exercises/int/grammar/coca-cola.htm
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